Frip is found in the heart of Milan, in front of the San Lorenzo columns. The shop opened in April 1994 selling selected vintage. In 1998 it changed direction when Anna and Marcello became partners. The shop got it’s contemporary profile in Milan’s mainstream market proposes., and was one of the first alternative concept store in Italy. In this period Frip had a record-corner with DJ service. Vinyls and CDs beside the clothes.
Frip imports most of the brands directly. The profile has been alternative since the beginning.” We do our best to mix low profile pieces with edgier ones. It’s important that our clients are able to use the clothes for more than a season”. Frip was the first shop in Italy importing brands as ACNE Jeans, Burfitt, Ann-Sofie Back, Marios, Henrik Vibskov, Hope and many more.
Some of the brands presented at Frip in this period are; ACNE , Ann-sofie Back, Bernhard Willhelm, Hope, Bless, Burfitt, Marios, Henrik Vibskov, The Local Firm, Rokin, Pleasure Principle, A’n'D’, Petar Petrov, Anniel, Fuck$imile and more.